Whether on the way to the bakery, on the beach, at the club and in almost all of our daily activities, it is a fact: we are exposed to the oxidizing action of UV rays, pollution and smoke. But do you know how these factors influence the health of your hair? Exposure to the sun, pollution and smoke without protection increases the production of free radicals in the hair. In excess, they cause premature aging of the hair, leaving it fragile, thin and even hindering growth.
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For those with bleached and dyed hair, care should be taken even more carefully, as these factors cause an oxidative process that wears down the hair structure, causing premature color fading and darkening of bleached hair.
It was with this in mind that GE Beauty added the Antioxidant Booster ! Formulated with the purest active ingredients of green tea, xylitol and panthenol, it creates a protective layer on the hair that prevents the oxidative action of the sun, pollution and smoke. The result? Healthy and protected hair 
Furthermore, the Antioxidant Booster has an exclusive technology that reduces the adhesion of polluting particles to the hair, preserving shine and leaving hair cleaner for longer.
It's easy to use: Apply 3 to 7 drops of Antioxidant Booster to the Shampoo to prevent irritation and itching on the scalp caused by the action of UV rays, pollution and smoke. To enhance protection against these factors, avoiding brittle strands, premature fading of dyed hair, darkening of bleached hair and leaving strands clean for longer, mix 2 to 6 drops of Antioxidant Booster in the Conditioning Mask and 2 to 3 drops in Leave-in.
Ah, all GE Beauty products are vegan and free from sulfates, silicones, parabens, dyes and animal cruelty!
